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Branding & Communications Subcommittee

Created March 7, 2010, Last revised – September 1, 2015

Terms of Reference

1.  Membership

  1. The Subcommittee chair and vice-chair are selected by the Executive Committee.
  2. Overall membership, excluding ex officio members, is based on 2 representatives per region and appointments are for 3-year terms. Individuals with experience in branding, publications and/or with .an academic background are desirable.
  3. The Officers are ex-officio members.

2.  Purpose

The purpose of the Branding and Communications Subcommittee (BCS) is to address all issues with respect to IAA communications with its stakeholders, publications (subject to limitations outlined in the role section below), public relations, the branding of the IAA itself as well as the brand of the global actuarial profession.

3.  Role

Its responsibilities include:

  • To review the content of communications including, but not limited to, news releases, press releases, newsletters and annual reports, and report on their effectiveness.
  • To appoint task forces, as necessary, to carry out the editorial function for publications which do not fall under the responsibility of an IAA committee or Section. To receive annual status reports from other publications.
  • To bring recommendations and updates forward to the EC with respect to policies relating to stakeholder engagement, communications, publications and public relations.
  • To implement communications, publications and public relations policies of the IAA, where needed, liaising with Committees and Sections, Member Associations and the Secretariat, as appropriate, in order to maintain and build the IAA brand.
  • To monitor the branding of the profession, and to develop further awareness of the branding of the profession among FMAs.
  • To promote and develop brand awareness of the actuarial profession among all the IAA’s stakeholders.
  • To recommend internal and external actions within the IAA to encourage each FMA, within the constraints of subsidiarity, to build the brand of the profession as consistently as possible with the agreed brand principles for the profession.
  • To establish and manage a budget for these branding activities.
  • To report to the EC on its activities.

4.  Decision-making authority

The Subcommittee operates within the IAA Statutes and Internal Regulations and makes recommendations for consideration by the Executive Committee that will subsequently make a recommendation to the IAA Council, as appropriate.

5.  Operational Matters

Frequency of Meetings:
The BCS generally operates by means of email and occasional conferences calls.

Agendas and papers:  
All meetings will have an agenda agreed by the Chairperson which must generally be distributed, along with required papers, at least one week before each meeting. Agendas and meeting papers are available from the Subcommittee page on the IAA website.

Minutes of each meeting will be prepared and distributed as soon as practicable after each meeting. Minutes are available from the Subcommittee page on the IAA website.

Reporting on Committee Activities:
The Chairperson will prepare a report for the EC on the activities of the BCS at intervals to be determined by the EC.

IAA Liaison:
The Committee will liaise with other IAA Committees, Sections and Working Groups as required to carry out its role and activities.

All editorial functions of other IAA publications (e.g. ASTIN Bulletin, monographs, etc.) will be overseen by the publication’s management team (e.g. Sections for the ASTIN Bulletin, committee project oversight group for monographs, etc.).

External Liaison:
The Committee will liaise with external stakeholders as required to undertake its role and activities, subject to any requirements or processes of the IAA Statutes and Internal Regulations.

Other operational matters:
The Subcommittee will share information regarding developments and initiatives in relation to its work with other relevant IAA via the Subcommittee page on the IAA website.

6.  Subcommittees, Working Groups and Taskforces Reporting to the Subcommittee