Message from the President |
December 2015 |
As we take the profession forward through 2016, we see a number of global institutions playing an increasingly important role in the regulation of our business at a local level. At the same time, actuaries are finding new areas in which to apply their competencies. All of this brings with it an abundance of opportunities for the profession in terms of influencing the direction of change and widening the scope of actuarial work. Actuaries have always been held in high regard, but the trust placed in us can be fragile. So if we are to capitalize on the opportunities available, we must focus on cementing our brand. Branding is not really about logos or flashy marketing presentations; it is more about how we as a profession—and as individual actuaries—are seen by key stakeholders. It is important that our branding message should focus on the quality of our work and the consistency and impartiality of our advice. However, doing a good job is not enough in itself: communication is going to be a key component of getting our brand image across. We must be responsive to our stakeholders’ needs, and be seen to give clear, well-grounded commentary on important issues. The IAA must also engage more with its members, with a focus on value added not only to member associations but also individual actuaries. Looking back at 2015, I would particularly like to thank Fred Rowley for his tireless and thoughtful contribution to taking the IAA further forward. I would also like to thank everyone at the IAA: the Secretariat and, more importantly, the volunteers. Without the hard work of everyone involved, the IAA would have no influence. Looking forward to 2016, there is plenty to do. It is going to be an intensive year, but a fun one too! My presidential address video can be accessed here. |
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It is a great honour to have been asked to serve as IAA President, and my heartfelt thanks go to everyone for their support. Fred Rowley has left some big shoes, and I will be doing all I can to fill them.